Food Photography’s Secret to Restaurant Profit

  • Gain Huge Customer Growth
  • Food Pictures to Outshine Your Competitors
  • Turn Your Guests into Cheerleaders
Photo by @lomogee on Unsplash

Gain Huge Customer Growth

A photo is worth a thousand words; it can spark emotions of instant desire. More than that, a photo is universal. Anyone can understand a photograph, regardless of their nationality or spoken language. If you are an international restaurant, you will especially want to have photos of various dishes so that customers who are unfamiliar with your cuisine and language can feel confident in their order. Utilize the universal language of photos to appeal to a broader audience.

Photo by Polina Tankilevitch on Unsplash

Food Pictures to Outshine Your Competitors

Every decision you make in staging a photo affects the story it will tell. Make sure that you choose the most flattering angle for your dish, depending on the dish’s height, shape, and size. Identify the signature qualities of the dish, then select the angle that best highlights that. For example, in the cupcake images below, the front view is the best. The details in the cupcakes stand out in the front view (left image), while the top view doesn’t even show the size or shape (right image).

Photo by Skyler Burt on Digital Photography School
Photo by Skyler Burt on Digital Photography School
Photo by @zoeclin On Unsplash

Turn Your Guests into Cheerleaders

Once you put in a little time to do a food photoshoot, it will have a huge payoff in multiple marketing areas. The most immediate and profitable solution is to put them on your website and menu. Having an online ordering system and a mobile menu will allow you to put photos on every menu item if you like, giving customers an easier choice and more enjoyable experience. Additionally, photos will boost SEO because users are more likely to click on links with pictures. When more users click on your website, it will bring you a higher ranking on google, thus generating more website traffic. Also, take advantage of social media! Post your best food photos here, but also consider using customer photos posted on social media (with permission). However, it is only acceptable to use this content for social media. We recommend enhancing your social media with this additional content but sticking to professional photos for the menu and website.



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Restaurants use Skipli to show their food online and keep 100% profits from delivery and takeout orders. Pay a flat rate instead of thousands of dollars.