The best ways to maintain customer loyalty for restaurants

Offer your restaurant a personal touch

Work with your staff to establish and implement excellent customer service. Treat your customers specially by greeting them as they enter the restaurant, helping them find a table, and even better, remembering their names and their usual orders. Etiquette training for your staff is key to customer retention. Make sure your staff are well trained and well prepared to gauge guests’ reactions or intentions without appearing to be too intrusive.

Adopt a good loyalty program

A membership program will provide your guests with a goal which encourages them to frequently dine at your restaurant. People love getting points, and they love getting rewards even more. Consider offering your guests a personalized membership card to remind them that they are more than just a number to you. Membership cards give people a sense of belonging, which is important because people like to think that they are part of an organization or a group with purpose and meaning. With a loyalty scheme, you will also be able to track how often your members visit your restaurant.

Photo by @matphelipe on Unsplash

Collect and review customer feedback

Gathering feedback is getting easier with technology. Guests can now leave their reviews on online platforms such as Yelp, Google Review, Uber Eats, DoorDash, etc. Among these platforms, customer reviews on Google is the strongest indicator of how well your restaurant is liked. The quality and quantity of Google reviews is an important ranking factor for local SEO. When a person searches for your restaurant online, the business listing which includes customer reviews presents greater credibility and eventually, your website will receive more clicks.

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